Most of the time, our work carries the client's name. This time the label carries both. For Saint Laurent Rive Droite we created a collection of inflatables in the house's prints: leopard hearts, ring tubes in checkerboard, palms and music notes. Not props for a campaign. Pieces of the collection.
Saint Laurent presented them the way they present leather goods: in glass vitrines on marble, and in the Rive Droite windows on Rodeo Drive. An inflatable in a jewel case says everything about how far this craft can go. The label says the rest: Saint Laurent Paris x Floatie Kings.
