YouTube runs on one shape: the play button. So when they set up a house in Los Angeles with a pool at its center, we gave the pool its hero. A custom inflatable jet ski in full YouTube livery, white and red, wrapped in play buttons, parked on the water like it was about to take off.
A float for YouTube has one job that matters more than floating: it has to be filmed. Every angle had to read as the brand, from the logo wall behind it to the phone screens in front of it. Guests rode it, raced it and posted it before the afternoon was out. On the platform where everything becomes content, our work became exactly that.
